Good Taste vs Good Design


What makes a product be considered as a good design? Is it how much they sell for, how many of that product was sold, or how much personal value the product has to the individual or the designer himself? There is no clear answer as designers all have different values to which they adhere to, which impact the decisions they make whilst designing and what they design. 

The relationship between taste and design is important to creating a successful product in my opinion, as the product needs to look attractive and be able to fulfil its purpose as well. From the reading “Good Taste vs Good Design”, it describes taste as being completely subjective to the individual as it is based on their many factors such as values, social status, up-bringing and wealth. It also describes how good design comes from competence and being based on professional skill. The main argument is which component, that is taste or design should be prioritised while designing a product? Or should there be a balance between the two?

I think that there is no clear answer to this argument as for example, luxury products such as high heels are extremely uncomfortable to wear and hurts the user which makes it a badly designed product, however people still wear it because of the aesthetic looks. On the other hand, Ikea products are extremely simplistic and focuses on the functionality of the product rather then implementing aesthetic features which could increase the price of the product, making it less appealing towards low income customers.

The Bauhaus is a good example of designers who experimented with the balance between aesthetic design and functionality. The other designers during that time prioritised aesthetic looks over functionality which resulted in products that did not work to their full potential and only available to families with huge incomes. Instead, the Bauhaus prioritised functionality leading to one of their most important principles which Is function over form. This allowed low income families to have access cheaper products which actually worked better then their more expensive alternatives, and surprisingly the simplified products had a feel of “modernity”, or a futuristic air around them as they were so different and looked extremely clean compared to the other products who were over crowded with detail making them look messy and confusing.


“Tea Infuser and Strainer” by Marianne Brandt

A great example of one of the most successful Bauhaus designs is the kettle by Marianne Brandt. Made from silver, the teapot is comprised completely from basic shapes such as a hemisphere for the main body, semi-circle for the handle and cylinders for the lid thus utilising the Bauhaus principle of function over form. One would think that this product would be less elegant than the other kettles on the market at that time, which composed of complex shapes and various intricate details. However, Marianne’s kettle looks more modern due to the simplicity and the “clean” look which is a result of this, allowing it to become a successful product as it is not only remembered to this day, but the design is still being sold.  

Recently I had to design an earphone holder that would be injection moulded, so I had to come up with several prototypes. I had to then put them in an analysis tool to see if the prototypes would be able to be injection moulded successfully, before I made a final mould. The earphone holder to the left is the first design, and as you can see the details are more complicated than the one to the right however the right design was chosen as the final design.

The simpler earphone holder was chosen because the complexity of the first design made it unable to be injection moulded easily as a lot of issues arose with sink marks and improper filling. Utilising one of the main Bauhaus principles which is function over form, all unnecessary details were removed to simplify the model to make it easier to be injection moulded.

This is an example of the choice I had to make as a designer, sacrifice the aesthetic look to improve functionality or sacrifice functionality for a more appealing appearance? But most importantly, which one is the better design? Did I make the right choice by sacrificing appearance for functionality? This proves the point that “good design” is completely subjective to each individual, some people will agree that I made the right choice, and some will not, there is no clear line to which the better design is.


The relationship between taste and design and the role it plays when designing an object is an intricate one, as the designer has to make a choice on how to balance the aesthetic details and the functionality of their product. To make it even harder, there is no aesthetic detail that will suit every individual as everyone has different tastes, and it is also incredibly hard to make a product that everyone will be able to feel comfortable using or understand how to use as there are many factors such as symbology when it comes to the interface design, and physical differences such as hand size. Therefore, good design is extremely subjective to the individual and as a designer one has to identify their target group and cater their product around that group, in order to create a “good design” for those individuals.

REFERENCES
Christoforidou, D., Olander, E., Warell, A., Holm, L.S. Good Taste vs Good Design: A Tug of War in the Light of Bling. Retrieved from https://lms.monash.edu/pluginfile.php/8323619/mod_resource/content/4/Wk%202%20Despina%20Christoforidou%2C%20Good%20Taste%20vs%20Good%20Design%20%281%29.pdf

2 thoughts on “Good Taste vs Good Design

  1. I reckon a good design is something timeless, which means no matter how long has it been designed and produced, there are always something about it can be appreciated and discussed with from different points of view. Which is to say, a good product design comes out with the creators’ deep thoughts and their efforts on minimising inconveniences and troubles that users may encounter before and while using the product. This is the reason why Bauhaus product design is widely appreciated because they are created to be simple for achieving the functionalities, not just to become simple without a reason. To analyse a design, we should look behind its appearance. To define a design is good or bad we should even stand on different contexts.

    I like how this blog wrote about his change on his design with his own thought base on the Bauhaus design theory, and quite agree with the point of view to put functionality over aesthetics at the first place. As product designers, it’s quite common for any of us, have an urge to create something super useful and functional to lead the users to a better life. Apparently if the functionality is unable to come out smoothly then this product is not going to last long in the market. Although a good majority of people may as well agree that aesthetics is less important and really depends on who the target is, I would like to believe that aesthetics is being increasingly important nowadays for some reasons. The market nowadays in 21st century is highly competitive with various good designs, how to make your own design stand out, to consider and give an appealing outlook is being essential. Besides, the current manufacturing industry is very mature as well, the engineering work for ensuring good functionality and good quality is not anymore the biggest challenge for the designers. In this case, we couldn’t blindly follow some of the theories but should really study on the methods that can potentially attract the most consumers, and as the blog stated, to balance the aesthetic details and the functionality of the product.

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  2. In this post, you described some of what I feel are important challenges for a designer to consider. Essentially, how do they manage multiple objectives, synthesising them into a single harmonious piece of design?

    However, I personally disagree about two assumptions made. Firstly, the broad distinction of good taste v.s. good design, in my mind, does not in reality have to exist. Louis Sullivan asserted that “form follows function”. This tenet is significant as it claims that (what was defined in the article as) good taste is when good design is implemented effectively. Practically, this means that unlike Adolf Loos’s assertion that ornaments and functional objects have distinct roles (and that ornament is a crime), the aesthetic qualities of an object follow its functional purpose, they are influenced by and gain meaning from the object’s role. In the article, you described the challenge as “which component, that is taste or design should be prioritised while designing a product? Or should there be a balance between the two?”. However, the difficulty of managing these two aspects is not in choosing how much one ought to be emphasised over the other, rather, it is in realising how an object’s functionality and meaning should determine a compelling and beautiful form.

    The second assumption is therefore the lesson to be learnt from the Bauhaus community. In the article, you described that “…Bauhaus is a good example of designers who experimented with the balance between aesthetic design and functionality…” while at the time, “other designers during that time prioritised aesthetic looks over functionality which resulted in products that did not work to their full potential and only available to families with huge incomes…”. I feel that the Bauhaus community did not learn about how an object’s aesthetic value should be compromised in order to place more emphasis on the object’s function. In fact the opposite is true. The Bauhaus movement discovered how to arrive at an understanding of aesthetics that are informed by an object’s pragmatic role, no less undermined. The movement created a new methodology of evaluating how to arrive at aesthetics, instead of testing how to suppress them.
    However, I strongly agree with your evaluation of the complexity within incorporating aesthetics into a design. Indeed, “there is no aesthetic detail that will suit every individual as everyone has different tastes” and therein lies another challenge of a good designer – to evaluate different approaches, to be determined yet humble. They need to consider how the appearance of an object depends on its relationality – in other words, on its subject.

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