In the Journal article, Transformation of the Aesthetic: Art as Participatory Design, by Matthew Holt, Holt asserts that there has been a long standing connection between art and design, and that it is a bridge so short that many artists jump from one side to the other with little effort. There have also been writers such as Alex Coles that have discussed this closeness in detail. Coles coined the term ‘designart’ to describe this grey area between the two fields.[1]
While most of Holt’s article focuses on participatory projects acting as a bridge between art and design, I would argue that this is not the only necessary bridge. Certainly from a design perspective travelling in the direction of an art perspective, collaborative design is a huge step towards the art side of things.
However what about approaching this idea from an artists perspective, where a piece is not necessarily created with an audience in mind at all, unlike design, it has the luxury of being almost entirely introspective if the artist so chooses. I have often indulged in selfishly ignoring what a customer may or may not purchase or relate to, in order to express my own ideas, something that if applied to design, would result in a failed creation.
But on the other side, as I have learned design, I have also learned to create a distance between myself and my work where the audience sits, and where they too have a say. This mixture of selfish and selfless creation can be jarring, but is there a middle ground between the two, aside from participatory design? Something both personal and accessible to an audience?

This is a sculptural work I created in 2017 called ‘The Dusk-trader’ which at the time, I would have considered a completely self indulgent piece. However upon closer thought, years later, and with a bit of design understanding, I can see that several aspects of the work could be seen as edging toward design.
Something both art and design can’t escape sharing is use of colour to create emotional responses to work. I have always stuck to a limited palette, with equal distribution across all elements. And even when creating a piece of design work, unless specified by a brief, the use of colour is always something I do for myself. Unless absolutely necessary I wont budge on my colour choices.

The similarities in colour distribution can be seen in this work created last year to promote the Melbourne Writers Festival. The colour, in both works, is what is used to lead the eye around the piece. The choice of colours in both circumstances were based on design ideas, in that all of the colours chosen harmonise together, and the limited palette allows for easier distribution. The colours however, are not representative of anything in particular, but where selected based simply on my feelings at the time. This is both selfish and selfless at the same time and perhaps a small way in which design and art can come together in pieces.
An artist/designer that shows how the two disciplines can be hard to separate at all is Paula Scher. She claims that ‘Typography is painting with words, that’s my biggest high.'[2] This statement shows a personal emotional reward related to the practice of design, which would otherwise usually be associated with art. Paula has been shifting between the worlds of art and design for many years, and some of her work is hard to describe as either in particular.
‘I could never walk into an office, and sit down at my desk to design’ Paula explains her method involves a move introspective experience when creating a design to solve a problem, which also reflects ways in which both and artist and designer would tackle the creative process, both selfish and selfless at the same time. It is both involving herself, and using that to solve a problem for someone else.

Self-portrait of Paula Scher created for the AIGA, 1992 [3]
In this work Paula combines her love of typography, a traditionally design based skill, and transfers or elevates it into the world of art by using it as a visual link between an image and a memory. This personal injection into the work is part of why it would be viewed as art rather than design, however using the same skills, ideas of colour theory and composition, Paula creates works that are more closely viewed as design outcomes.

Paula has a create love for organising information, and that can be seen in her map illustrations. They are both beautiful and also serve the purpose of a map, if slightly hard to read. However, to me these seem as close a meeting of the worlds of design and art as can be as they are both completely self indulgent at the same time as being entirely useful for a purpose.
When compared to my own work, it can be seen that my pieces are still more rooted in either art or design, whilst Paula’s demonstrate a closer meeting in the centre, without necessarily succumbing to the participatory design described by Matthew Holt in his article.
[1] Matthew Holt, ‘Transformation of the Aesthetic: Art as Participatory Design’, 2015
[2] Paula Scher, Abstract, The Art of Design: S1 E6, Netflix
[3] Image accessed on 06/04/2019 from https://www.pinterest.com.au/pin/655344183253220064/
[4] Image accessed on 06/04/2019 from
https://www.designindaba.com/articles/creative-work/pocket-map
Callum Douglas – 28830644 – topic 2: Contextualise your own design practice
