Industrial design is still dominated by men in the design field today, although feminism is growing. There is data showing that the proportion of women in industrial design is much less than that in graphic design. Of course, the situation has improved in recent years, and the number of women in industrial design has increased. The low number of female industrial designers is due to discrimination against women in both education and at work. Female industrial designers have limited job opportunities after graduation, and employers believe that women are not suitable for the industry, resulting in fewer women choosing to study industrial design [1]. Women just need a chance to be recognized and treated equally. The society should try to recognize female designers and look at the work with a fair attitude, not by the gender of the designer. Women have the right to pursue design freedom. Women should not be limited to specific designs. They should not unilaterally think that women are not suitable for technological industrial design, only suitable for graphic design with a more artistic atmosphere. Technology does not only belong to men. Women’s ability in industrial design cannot ignore. Female designers, like male designers, have the ability to make good works, and they are also suitable for industrial design, even better than male designers. The female designer’s work highlights the elegance and gentleness of women, both in form and colour, and shows women’s unique visual thinking and creativity. These are not available in male designs. Women are not only suitable for families. Believe that women can balance family and work well, and becoming a mother also gives women designers a new life experience. After all, the design comes from life, these may not be a disadvantage but an advantage. Women have some aptitude for aspects of industrial design, especially the skills of ‘styling’, ‘colour’ and ‘appreciation of the end-user’ [1].

Nowadays, many female designers use superb design to the voice of feminism to arouse people’s attention to gender equality and feminism. Zaha Hadid is a British architect from Iraq. She was the first female architect to be awarded the illustrious Pritzker Architecture Prize. She reaffirmed the role of female architects through bold design [2]. In her process of achieving super high achievements, there have been many doubts, but she has proved her ability through her specialties. While she has achieved outstanding results in architectural design, she has also created many industrial design works. The Genesy lamp was designed by Zaha for Artemide. It has complex geometries and structures. It is Zaha’s exploration and research on the growth system in the natural world. The lamp is like a growing tree, and the trunks are connected to each other to form a canopy. The main component of this organic analogy changed from an abstract diagram to a fluid design of Genesy. The Genesy lamp embodies the symbiotic relationship between the sensual flow of the natural world and the exacting tolerances made possible by state-of-the-art manufacturing technologies, which combines natural growth with technological creation [3]. This lamp is Zaha’s research on the new design method. Through creative ideas, she breaks the routine and brings a new look to people. She uses her work to embody the importance of female design researchers, and women have good technology. Zaha encourages other women as a female role model, she believes that every woman is gifted [4]. She encourages women to dare to innovate and dare to pursue their own ideas.

Through Zaha’s work, we can see those female designers can also do well. Women play a huge role and influence in design, but most of their work is not recognized by society. We should not let traditional values become a barrier to women’s careers in Society design. Society should change people’s subjective thinking, abandon the old impression, re-recognize the women who are making progress, see the influence and role of women in the professional society [1]. The society also should try to cooperate with female industrial designers, and give At the same time. Female designers should strive for their own actual conditions, recognize their own strengths and weaknesses, enlarge their own advantages. Female designers also should continue to learn, and constantly improve themselves. All of these things will help them increase the value in their work. Through their own strength, women will let society see their ability, show their professionalism to reduce prejudice and improve their position in the field of industrial design. Although inequality may not disappear at once, and there are still many challenges to face, everyone should work hard to reduce the gap between men and women designers. I hope that In the future, in industrial design, we will strive to achieve equal treatment for male and female designers, provide women designers with a better design environment and more opportunities, and let more and more women enter the field as excellent designers. Designers industrial design, the industrial design field will become more diverse.

1. Christoforidou, D., Olander, E., Warell, A., & Holm, L. S. (2012). Good taste vs. good design: A tug of war in the light of bling. The Design Journal, 15(2), 185-202. Retrieved from https://lms.monash.edu/pluginfile.php/8323619/mod_resource/content/4/Wk%202%20Despina%20Christoforidou%2C%20Good%20Taste%20vs%20Good%20Design%20%281%29.pdf
2. Anna, A. (2018). Zaha Hadid and the female empowerment of architecture in Europe. Retrieved from http://heritagetimes.eu/zaha-hadid-female-europe/
3. Zaha Hadid Architects. (n.d.). GENESY LAMP FOR ARTEMIDE. Retrieved from https://archello.com/product/genesy-lamp-for-artemide#product-description
4. VOGUE. (2016). Zaha Hadid’s most memorable and inspiring quotes. Retrieved from https://www.vogue.com.au/vogue-living/design/zaha-hadids-most-memorable-and-inspiring-quotes/image-gallery/b92978d33fc292acc66edd1945b2d1bc?pos=1

There is a social phenomenon in today, that is, some people think that only expensive things have a good design. In my opinion, no matter how expensive or inexpensive the product is, people should pay more attention to the value behind the design and whether it is practical. Good design needs to be valuable and practical, and price cannot use as a measure of design.  Norman said before that good design must have content, imagination, and creativity, and thought and intention of the idea has a certain depth [1].

The Palace Museum is the largest museum in China, an ancient building complex that records the history of Chinese and preserves historical artifacts. The cultural and creative products of The Palace Museum have attracted a lot of attention in recent years. Designers use their professional knowledge to start from everyday products, using the artifacts in The Palace Museum as a source of elements in the design, and adding fashion elements to the traditional culture. Through this innovative design that combines the new and the old, the tradition and the modern, the designers convey the traditional Chinese culture to the public and make the cultural heritage of The Palace Museum vivid. Last year, The Palace Museum released six colours lipsticks. These lipsticks have Chinese characteristics in both lipstick colours and lipstick packages. The exquisite patterns on the packaging, lipstick colours and design inspiration are all come from the artifacts in The Palace Museum, and they all have a good meaning [2]. The different kinds of flowers and animals on the outer packaging are all showing Chinese culture. As a Chinese-style cosmetics, their unique packaging attracts many young girls, and they are very popular with young girls. Through these cultural and creative products of The Palace Museum, young girls feel the charm of traditional culture, start to pay attention to the history of China, and want to know more stories behind the design. There are also many people who have been interested in the cultural experience of The Palace Museum because of these cultural and creative products and went to The Palace Museum to experience. Designers change person perceptions of traditional culture through design and bring a new way of inheriting traditional culture. The cultural and creative products make The Palace Museum closer to our life. The Palace Museum is no longer a cold, old and mysterious image. These changing many personal prejudices against the traditional museum. This is the positive significance of design to inheriting traditional culture, which fully reflects the cultural value of design.

I have done a similar job before. I was born in Xi’an. It is a city with a long history and the starting point of the Silk Road. I have done a set of poetry cards about Xi’an, using paper-cut as a form of expression. I use a lot of traditional elements of Xi’an in it, such as Xi’an poetry, scenery, food, and traditional patterns. Through the words and Illustrations printed on the paper, combined with modern expression techniques, the feelings brought to me by Xi’an and the traditional features of Xi’an are conveying to the public. I hope that through poetry cards, they can attract more people to pay attention to Xi’an and can break the old concept bias that Xi’an is backward. By design, people can see the historical imprint that Xi’an has retained today, see the cultural heritage of Xi’an, see Xi’an’s current development and strength, and see the attractive places in Xi’an. I hope that my design can use its maximum value allows more people to re-recognize Xi’an and like the city.

Whether it is The cultural and creative products of The Palace Museum or my work, we use the combination of tradition and modernity to spread the traditional culture in the form that young people like, and hope to get more attention from young people and play the cultural value of the design to the maximum. We hope that young people nowadays will not forget the past, pay more attention to the cultural history of China, and inherit and carry forward the traditional Chinese culture. This is the value that design can bring. In my opinion, good design needs to be valuable. Even though some designs still be flawed, but I believe that in the future, through the efforts of designers, the design will continue to be improved and have higher quality.

1. Bruce, M., & Lewis, J. (1990). Women designers—is there a gender trap?. Design Studies, 11(2), 114-120. Retrieved from https://lms.monash.edu/pluginfile.php/8323633/mod_resource/content/1/wk%209%20bruce%20and%20lewis%20women%20designers%202.pdf
2. People’s Daily. (2018). Palace Museum launches exquisite original lipsticks. Retrieved from http://en.people.cn/n3/2018/1212/c90000-9527920.html